Daniel JosephLeave a comment
Poor Gen X; they are usually the least represented generation, Gen Y and the baby boomers are always hogging the limelight. If it isn’t a crazy weekend tainted by Gen Y doing something silly on the social media scene or a baby boomer giving their opinion of how out of control Gen Y are, Gen X are usually shafted into the corner because they don’t create sensationalist headlines that sell advertising space for the media. As much as the above scenario is a generalisation, the same poor representation of Gen X on the retirement scene is usually overshadowed by their parents, The baby boomers. When one thinks of retirement they recall marketing material depicting scenes of baby boomer couples walking along a beach enjoying their retirement or of one retiree going up the escalator and another going down to represent the returns on their super.